Mr. PB Brand Concept

Branding for a conceptual peanut butter company. Modeled after conventional peanut butter brands, but intended to be more fun and kid-friendly. Identity consists of bubbly letterforms, a heart in place of a period, Mr. PB, the brand’s mascot, and a peanut pattern scanned from crayon drawings. Final works include the logo system, brand guidelines, packaging, and a coloring book. Created in Adobe Illustrator and Adobe Photoshop.